Two Markets, One Exceptional Opportunity
Cannes is one of those rare places in the world where real estate investment combines lifestyle, stability, and profitability. With its unique dual market — the vacation tourism and the business congress segments — owning a property in Cannes means benefitting from strong demand all year round.
1. Two Markets in One City
Unlike most coastal destinations that depend solely on summer tourism, Cannes thrives 12 months a year. The city hosts some of the world’s most prestigious international events, including:
- The Cannes Film Festival
- MIPIM (real estate)
- Lions (advertising & creativity)
- Tax Free World Exhibition
- ILTM (luxury travel)
These major congresses attract tens of thousands of professionals, companies, and media from across the globe — all looking for high-quality short-term accommodation close to the Palais des Festivals and the city center.
At the same time, Cannes remains one of the most sought-after leisure destinations on the French Riviera. Wealthy travelers and families visit every year to enjoy its beaches, culture, and gastronomy. This combination of business and leisure visitors ensures a high occupancy rate and strong rental yields.
2. High Demand — Limited Hotel Capacity
Despite being one of Europe’s leading event destinations, Cannes does not have enough hotel capacity to accommodate the enormous influx of visitors during major congresses — nor the many families and luxury travelers who come for holidays.
This gap in accommodation supply creates strong demand for fully serviced apartments, where visitors can enjoy more space, comfort, and privacy than in traditional hotels. As a result, well-located apartments near La Croisette or the Palais des Festivals are rented at premium rates, ensuring excellent returns for property owners.
3. High Rental Returns — with Minimal Occupancy
Cannes offers some of the highest rental prices in France for short stays. Many property owners need to rent out their apartment for fewer than 90 days per year to achieve attractive annual returns. During major congresses like LIONS or the Film Festival, weekly rental rates can exceed what most destinations earn in an entire month.
4. Award-Winning Event Destination
Cannes has been recognized as the World’s Best Event Destination by the World Travel Awards in both 2024 and 2025. This title reflects the city’s ongoing commitment to innovation, infrastructure, and hospitality — and confirms its reputation as a global hub for professional events.
5. Lifestyle, Safety, and Accessibility
Beyond its strong rental potential, Cannes offers an unmatched lifestyle:
- A Mediterranean climate with sunshine over 300 days a year
- Beautiful sandy beaches and a newly revitalized Palm Beach area with luxury restaurants, beach clubs, and casinos
- A vibrant nightlife and designer shopping scene
- Excellent infrastructure and easy access — just 25 minutes from Nice International Airport
- A safe and elegant city environment appreciated by both investors and travelers
6. A Smart Investment for the Future
Whether you’re looking for a pure investment, a pied-à-terre, or a mix of personal use and rental income, Cannes is an exceptional choice. Its dual market guarantees resilience, and the city’s international reputation ensures that property values remain stable — and often rise — over time.
